Insights
Insights is the analytical brain of OmniGTM.ai, giving leadership a single-pane-of-glass view across the entire Go-to-Market lifecycle. Designed as a closed-loop revenue intelligence system, it unifies data from Compass, Signals, Plays, and CRM tools to deliver real-time dashboards, forecasts, and root cause analysis that explain not just what happened, but why. With Glass Box analytics, every metric comes with definitions, confidence scores, and citations, building trust in the recommendations and clarity in decision-making. By reducing time to insight from hours to minutes, cutting forecast error to within twenty percent, and linking performance data directly to next best actions, Insights transforms reporting into a learning flywheel that continuously refines targeting, messaging, and execution. As the feedback engine of the OmniGTM.ai suite, it ensures strategy and execution stay aligned, driving measurable improvements in efficiency, conversion rates, and customer acquisition costs.
Purpose
Insights is the analytical brain of OmniGTM.ai, providing leadership with a single pane of glass to monitor, explain, and optimize GTM performance. Its purpose is to turn the system into a continuous learning flywheel where every campaign informs the next.
How it works
Pulling data from Compass, Signals, Plays, Assist, and CRMs, Insights delivers real-time dashboards, forecasts, and driver analysis with confidence scores. It tells teams not only what is happening but also why, using explainable root-cause stories and next-best action recommendations. Insights then pushes these fixes back into Plays or coaching via Assist, closing the loop and enabling ongoing optimization.
Value
Insights reduces time-to-insight from hours to minutes, cuts forecast error to within 10–20%, and improves anomaly resolution to under a business day. By linking strategy to outcomes and embedding transparency, it helps companies achieve a 15–20% CAC reduction, 10–15% higher conversion rates, and sustainable revenue growth.