OmniGTM

Compass

Compass is the strategic core of OmniGTM.ai, built to eliminate guesswork from Go-to-Market planning by turning unstructured data into clear, actionable strategy. Acting as a true GTM priming engine, Compass automatically identifies high-potential customer segments, defines ideal customer profiles, and aligns positioning before any outreach begins. Powered by transparent Glass Box AI, it explains every recommendation, whether it is an ICP scorecard, market segment, or SWOT analysis, so teams know exactly why a decision was made. By fusing internal knowledge, CRM data, and external research, Compass delivers precise market maps in minutes instead of weeks, saving thousands in consulting costs while driving faster validation, higher win rates, and more efficient resource allocation. As the foundation of the OmniGTM.ai suite, Compass sets the direction for all downstream actions, ensuring every play, signal, insight, and conversation is rooted in validated intelligence and focused on measurable growth.

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Purpose

Compass is the strategic core of OmniGTM.ai, designed to eliminate guesswork from Go-to-Market planning. It identifies the right segments, the right positioning, and the right targets before campaigns ever launch, ensuring B2B teams operate with clarity and alignment from day one.

How It Works

By fusing internal knowledge, CRM data, competitive signals, and external market research, Compass creates transparent ICP scorecards, persona clusters, and ranked segments. Its “Glass Box” AI explains every recommendation, showing the data and logic behind it. Outputs like narratives, eligibility rules, and audience briefs flow directly into downstream modules, turning strategy into executable action.

Value

Compass reduces weeks of planning to hours, saving tens of thousands in consulting costs while increasing win rates within ICPs by up to 30%. It delivers faster market validation, waste reduction, and stronger alignment across teams, building the foundation for a higher-quality pipeline and predictable growth.