Compass

Compass is the strategic core of OmniGTM.ai, built to eliminate guesswork from Go-to-Market planning by turning unstructured data into clear, actionable strategy. Acting as a true GTM priming engine, Compass automatically identifies high-potential customer segments, defines ideal customer profiles, and aligns positioning before any outreach begins. Powered by transparent Glass Box AI, it explains every recommendation, whether it is an ICP scorecard, market segment, or SWOT analysis, so teams know exactly why a decision was made. By fusing internal knowledge, CRM data, and external research, Compass delivers precise market maps in minutes instead of weeks, saving thousands in consulting costs while driving faster validation, higher win rates, and more efficient resource allocation. As the foundation of the OmniGTM.ai suite, Compass sets the direction for all downstream actions, ensuring every play, signal, insight, and conversation is rooted in validated intelligence and focused on measurable growth.

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Purpose

Compass is the strategic core of OmniGTM.ai, designed to eliminate guesswork from Go-to-Market planning. It identifies the right segments, the right positioning, and the right targets before campaigns ever launch, ensuring B2B teams operate with clarity and alignment from day one.

How It Works

By fusing internal knowledge, CRM data, competitive signals, and external market research, Compass creates transparent ICP scorecards, persona clusters, and ranked segments. Its “Glass Box” AI explains every recommendation, showing the data and logic behind it. Outputs like narratives, eligibility rules, and audience briefs flow directly into downstream modules, turning strategy into executable action.

Value

Compass reduces weeks of planning to hours, saving tens of thousands in consulting costs while increasing win rates within ICPs by up to 30%. It delivers faster market validation, waste reduction, and stronger alignment across teams, building the foundation for a higher-quality pipeline and predictable growth.

Every journey begins with clarity. Compass builds a complete digital profile of your company by capturing critical attributes such as size, industry, region, objectives, and primary offerings. This foundation acts as the blueprint for every subsequent analysis, ensuring that all insights are relevant, contextual, and aligned with your business reality. With a robust profile in place, decision-making shifts from guesswork to data-backed confidence.

Define Your Scope

The first step is to establish your company’s foundation within OmniGTM. By providing essential details, Compass can deliver highly tailored and precise analysis. These details include:

Company size
Department/function
Primary offering
Use case/objective
Industry
Company name
Website
Region

Market Segmentation

Once your scope is defined, Compass transforms this information into a structured market view that drives strategic clarity. This stage includes:

Analyzing company profile
Identifying market segmentation
Creating customer personas
Researching competitors
Generating SWOT analysis
Finalizing strategic insights

Analyze Position

Understanding where you stand is the first step toward knowing where to go. Compass conducts a 360° evaluation of your firm’s current market position—covering product strength, operational capabilities, market share, and financial health. It highlights untapped potential, identifies performance gaps, and benchmarks your standing against competitors. The result is a clear map of strengths and vulnerabilities that executives can act on immediately.

Handcrafted by UX/UI experts

Optimized for high conversions

Mobile & SEO-friendly

Competition

Markets don’t operate in isolation—and neither should your strategy. Compass continuously monitors and evaluates competitors to uncover how they position themselves, where they excel, and where they fall short. By surfacing hidden threats and overlooked opportunities, it enables your team to anticipate competitor moves and stay one step ahead. The outcome is not just awareness—it’s a competitive advantage built on intelligence.

Define Target

Not every customer is your customer. Compass applies advanced market segmentation funnels that consider region, industry, company size, functional needs, and entry barriers. It then sharpens this segmentation into highly detailed buyer personas that reflect real-world decision-makers. This ensures that your sales and marketing resources are directed toward the audiences with the highest potential for impact, reducing wasted effort and maximizing ROI.

Get Insights

Data without direction is noise. Compass turns streams of market and organizational data into powerful, actionable insights. From emerging industry trends and demand signals to operational risks and growth opportunities, Compass surfaces what matters most to your strategy. With AI-powered intelligence at your fingertips, leadership teams can move faster, make sharper decisions, and seize opportunities the moment they appear.

Let’s build a smarter GTM together