
Insights
Purpose
Insights is the analytical brain of OmniGTM.ai, providing leadership with a single pane of glass to monitor, explain, and optimize GTM performance. Its purpose is to turn the system into a continuous learning flywheel where every campaign informs the next.
How It Works
Pulling data from Compass, Signals, Plays, Assist, and CRMs, Insights delivers real-time dashboards, forecasts, and driver analysis with confidence scores. It tells teams not only what is happening but also why, using explainable root-cause stories and next-best action recommendations. Insights then pushes these fixes back into Plays or coaching via Assist, closing the loop and enabling ongoing optimization.
Value
Insights reduces time-to-insight from hours to minutes, cuts forecast error to within 10–20%, and improves anomaly resolution to under a business day. By linking strategy to outcomes and embedding transparency, it helps companies achieve a 15–20% CAC reduction, 10–15% higher conversion rates, and sustainable revenue growth.





