Plays
The Plays module is where strategy turns into action. Acting as the execution engine of OmniGTM.ai, Plays transforms market insights from Compass and prioritized leads from Signals into coordinated, multichannel outreach campaigns that are policy-aware and personalized by design. By automating orchestration across email, social, and other channels, Plays eliminates fragmented outreach and ensures every touchpoint is timely, compliant, and tailored to buyer behavior. Its AI-driven play builder dynamically generates sequences, content, and follow-ups while enforcing brand and consent rules, creating transparency around why each message is sent. With measurable outcomes like faster time-to-launch, higher reply rates, and accelerated pipeline velocity, Plays empowers revenue teams to move from strategy to market with speed, precision, and confidence.
Purpose
Plays turns strategy into execution, automating personalized outreach and campaign orchestration. Its mission is to replace fragmented outreach with coordinated, compliant, and highly relevant multichannel campaigns that accelerate engagement and pipeline creation.
How it works
Plays ingests segment rules and narrative briefs from Compass, then uses GPT-based generation and an AI Play Builder to craft tailored outreach sequences across email, SMS, and LinkedIn. Every step is transparent, with “why sent” receipts, guardrails for compliance, and adaptive follow-ups based on engagement signals. It connects directly to CRMs, email platforms, and collaboration tools, ensuring campaigns launch quickly and stay aligned.
Value
Plays reduces time-to-launch to under an hour, lifts reply rates by 10–25%, and accelerates pipeline velocity by up to 30%. By aligning every message with validated ICP insights, it lowers acquisition costs, improves ROI, and turns outreach into a context-aware growth engine.
Play Builder
The Play Builder provides a step-by-step framework to design tailored go-to-market motions:
Select the overarching strategy that best fits your business model, such as:
– Enterprise Sales Optimization
– Mid-Market SaaS Innovators
– Tech Startups & Scale-ups
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Analytics
Analytics