Signals

Signals are OmniGTM. AI’s Predictive Lead Signal Engine is built to replace outdated, generic lead scoring with adaptive, AI-trained qualification that delivers a higher-quality pipeline to sales teams. Acting as the “Unified GTM Lifecycle & Contact OS,” it brings together identity, intent, and engagement data to ensure every prospect is scored with precision, transparency, and compliance. Signals proactively prioritizes leads most likely to convert, explains why each contact is ready, and enforces consent rules end-to-end, giving sales teams confidence that their time is spent where it matters most. By unifying lifecycle management, predictive scoring, and automated enrichment, it transforms fragmented funnels into a single, intelligent system that accelerates velocity, improves conversion rates, and reduces wasted spending.

Purpose

Signals ensures sales teams focus only on the prospects that matter most. By replacing static scoring with adaptive, AI-driven qualification, it delivers a high-quality, prioritized pipeline rooted in real buyer intent and engagement

How it works

Signals unifies firmographic, technographic, intent, and behavioral data with CRM records and Compass rules. It assigns each lead a dynamic Signal Score (1–100) that adapts to fit, recency, and activity. Every recommendation is transparent, with drivers and confidence levels explained via “Glass Box” AI. It governs lifecycle transitions across marketing, sales, and customer stages while honoring consent rules, and it pushes ready-to-work lists to Plays and coaching cues to Assist.

Value

Signals cuts invalid contacts by 30–50%, ensures over 60% of enrolled leads score above 70, and drives measurable gains such as a 15–20% reduction in CAC and a 10–15% uplift in conversion rates. It improves stage progression by up to 30% and reduces time-to-first-touch to minutes, making the pipeline faster, cleaner, and more predict.

CRM Leads

Signals connects with your existing CRM to import leads, creating a unified view of your pipeline. These leads are then enriched, scored, and integrated into Compass workflows—removing silos and giving teams one central hub for all opportunities.

Prospect Discovery

new prospects are identified using both AI-powered search and integrated databases. Teams can specify criteria to pinpoint their ideal target audience, including:

  • Target audience definition
  • Region
  • Industry
  • Company size
  • Role level / seniority
  • Number of leads required
  • Product or service description

The discovery process follows a structured workflow:

  1. Analyzing target criteria
  2. Searching trusted database sources
  3. Qualifying prospects against requirements
  4. Calculating lead scores
  5. Enriching contact data with context and accuracy
  6. Finalizing complete lead profiles

This ensures every generated lead is relevant, verified, and ready for engagement

Compass Targets → Smart Leads

Targets are automatically generated from Compass analysis and represent decision-grade leads tailored to each identified market segment. These prospects are enriched with persona and firmographic data, ensuring that every target aligns directly with your strategic focus.

Lead Analytics

Every lead within Signals is continuously tracked, scored, and enriched to give sales teams full visibility into its quality, relevance, and conversion potential. Dynamic filters allow opportunities to be segmented by source, lead score, or campaign engagement—ensuring that the highest-impact prospects rise to the top.

As data accumulates, advanced analytics uncover patterns such as which sources deliver the strongest conversions and which market segments show the highest responsiveness. This intelligence empowers teams to refine their outreach and optimize strategy with precision.

Performance dashboards highlight key metrics, including:

  • Total CRM leads captured
  • Number of high-quality leads identified
  • Average predictive lead score
  • Conversion rate trends

With this clarity, sales teams can prioritize effectively, accelerate pipelines, and continuously improve results.

Let’s build a smarter GTM together

Create your account