OmniGTM

Signals

Signals are OmniGTM. AI’s Predictive Lead Signal Engine is built to replace outdated, generic lead scoring with adaptive, AI-trained qualification that delivers a higher-quality pipeline to sales teams. Acting as the “Unified GTM Lifecycle & Contact OS,” it brings together identity, intent, and engagement data to ensure every prospect is scored with precision, transparency, and compliance. Signals proactively prioritizes leads most likely to convert, explains why each contact is ready, and enforces consent rules end-to-end, giving sales teams confidence that their time is spent where it matters most. By unifying lifecycle management, predictive scoring, and automated enrichment, it transforms fragmented funnels into a single, intelligent system that accelerates velocity, improves conversion rates, and reduces wasted spending.

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Purpose

Signals ensures sales teams focus only on the prospects that matter most. By replacing static scoring with adaptive, AI-driven qualification, it delivers a high-quality, prioritized pipeline rooted in real buyer intent and engagement.

How It Works

Signals unifies firmographic, technographic, intent, and behavioral data with CRM records and Compass rules. It assigns each lead a dynamic Signal Score (1–100) that adapts to fit, recency, and activity. Every recommendation is transparent, with drivers and confidence levels explained via “Glass Box” AI. It governs lifecycle transitions across marketing, sales, and customer stages while honoring consent rules, and it pushes ready-to-work lists to Plays and coaching cues to Assist.

Value

Signals cuts invalid contacts by 30–50%, ensures over 60% of enrolled leads score above 70, and drives measurable gains such as a 15–20% reduction in CAC and a 10–15% uplift in conversion rates. It improves stage progression by up to 30% and reduces time-to-first-touch to minutes, making the pipeline faster, cleaner, and more predict.